Australia is mostly remote, harsh, dry and unforgiving.  It has very few cities and large regional centres, so the marketing of any product, especially to rural communities, is difficult and expensive.  In this challenging landscape, known as the famous Australian outback, www.rangeland.com.au was born.

Will Scott, the owner of one of Western Australia's remote pastoral properties believed there must be an easier and more competitive way to market his product.  The nearest livestock agent is more than 300 kilometres from his property and the nearest capital city is over 600 kilometres away.  Interestingly, Will's property is considered mildly remote by Australian standards with some properties thousands of kilometers from a capital city.

A primary producer wishing to sell their produce is frustrated further by the lack of competition in wholesalers.  Will believed the lack of competition and isolation placed him and all primary producers at the mercy of wholesalers.  Ultimately, this must reflect in bottom line profits.

Major changes have occurred since the days of the drover and the limited rail network.  Australia now has a road network and infrastructure, which supports efficient movement of large volumes of produce.  This has enabled primary producers to deliver their produce in good condition from vast distances.

However, modernisation and the urban growth in Australia have not benefited the marketing of primary product.  In the era of the drover, when agent's representatives were based in even small rural communities the competition was fierce.

Agents have now retreated to the large rural centres.  Restricted by the expenses of distance, they maintain a small, serviceable clientele.

Primary Producers need a better marketing service and greater competition and agents need more clients and a more economical way to service them.  In competing in the world market, the rural sector needs to find better, more profitable business practices.

So, Will Scott, a primary producer himself, pondered this question…

"Regardless of location, how could every primary producer and primary industry service provider have the best opportunity to sell and market their product?"

Built to create this opportunity, www.rangeland.com.au is Will's vision of a twenty-first century market place, accessible to all producers and buyers, regardless of distance or time.  This Internet market place is superior in so many ways to conventional primary produce marketing.  The Primary Industry has always been an innovator in efficiencies.  The use of technology in marketing produce is simply the next step.

Utilising user-friendly Internet technology, www.rangeland.com.au provides primary producer's with the medium to accurately present and promote the sale of their products worldwide.  Advertising on www.rangeland.com.au removes the barriers of isolation and distance.

By removing the cost of physical inspection, www.rangeland.com.au offers buyers the advantage of bidding on every product regardless of its location.

Thanks to Will and his vision, primary producers can control all aspects of their sales utilising competition and transport efficiencies to increase their profits.  Now buyers across the world can inspect and bid on product anywhere and at any time.

Delivering direct to a buyer's location, instead of via the live sales yard, will minimize stress on livestock.  Perishable goods delivered straight from the farm to the wholesaler, rather than through the physical marketplace, also guarantees superior consumer product.  The consumer will benefit by receiving a superior product.

An idea conceived on a remote property in the outback of Australia is now a portal delivering better control and more profits to farmers and ranchers across the world.  Where there was once isolation and uncertainty there is now a better way.  Now there is www.rangeland.com.au